Director of Sales & Marketing (DOSM)
Beating the comp set, hitting RevPAR index, growing mix of business, defending pricing against the property down the street.
Vocabulary: comp set · RevPAR · mix of business · STR report · year-over-year · ownership/asset manager
See TrueTour for hotelsWhat they fight
- Long emails and SaaS jargon from vendors who do not understand the role
- Slow proposal turnaround when the comp set is two steps quicker
- Outdated photos and floor plans that no longer match the renovated property
- New sales hires taking weeks to be useful
How Visiting Media helps
- Immersive proposals. Send a branded virtual walk-through with the proposal — beat the comp set on first response, not just on price.
- Virtual site inspections. Show the room when the room is occupied. Most hotels lose deals because spaces are booked; you stop losing those.
- Centralized branded assets. Every sales rep pulls from the same library. No more "where is the latest ballroom photo?" Slack threads.
- Faster ramp. New hires sell from day one — the platform shows them the property as well as a five-year veteran could.













